Advertising, it’s a word that’s thrown around but the world is evolving and advertising has advanced. I’ve always wanted to work within the advertising world; I love the data elements linked to consumer behaviours and have always been interested in creative work.
As a teenager, I’d hear people saying you won’t work a day in your life if your job is something you love. Advertising turned out to be my ‘something’. There are endless possibilities in terms of channels to use and messaging to test. The way you can utilise consumer data is always enhancing and the learning's you can take from both simple and complex optimisation’s is incredible.
Thinking about it, working in the advertising world makes you more aware of the advertising around you. I notice it everywhere I go, sometimes it works in terms of grabbing my attention from a consumer’s point of view but other times it only grabs my attention from a research point of view. This point leads me nicely onto the point of this blog: Are you susceptible to Advertising.
As you may know, data is collected during every step of your online presence but due to regulation changes you’ll slowly start to see more about your data being collected and many platforms are already making slow but interesting changes for the user. What do I mean?
Well, Facebook currently give the user a lot of power in relation to their personalised experience. Sometimes you’ll have noticed if you’d clicked on an advert and actually may not have even been aware that it was an advert. Over the past few months I have taken part in various platform surveys where I’ve been questioned on the adverts that I had been served in a timeframe and how relatable it was to me. This would presumably improve my user experience as the platform algorithm would learn and adapt to my preferences over time.
If you want to see some of what I’m talking about you can open up your Facebook mobile app and follow the below steps:
1.Open up your Facebook menu and click ‘Recent Ad Activity’.
2. Here you will find a selection of ads that you have been shown and interacted with. I love this feature but it could be enhanced by Facebook showing you all adverts that have been shown to you within your timeline. In my example, I have clicked on a HP advert of a portable mobile printer.
3. From each ad you have clicked on, you can write feedback anonymously to the provider. I think this is a great feature because it will surely feed into the algorithm and enable both the brand and the publisher to better adapt selected advertising to you.
4. One of the ways in which Facebook shows you adverts is based on the use of websites and apps that have Facebook technologies embedded in for example, signing in using Facebook on Asos. From this section you can chose to opt in or out of that.
5. The final setting that you have full control over is of course, your information. You can manage what details you want to share which will then personalise your advertising experience a little more. Based on this information, Facebook will sort your profile into categories which bran
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