Key Skills

DIGITAL SPECIALIST

Graphic Design - so everything I produce naturally has a creative twist

Copywriting - so I can translate data into useful stories

Web Development - so I can UAT new functionality and check event tracking across platforms

Data Digger - so I can whip up handy on-brand dashboards using Looker, Count or Data Studio

Organisation Freak - so you don’t need to worry about planning team events or building trackers for content changes as I will already have a colour coded spreadsheet waiting for you to use

Website Design

I've designed websites for a mixture of clients ranging from Aesthetic companies to dry cleaners. My favourite parts of the website design process are copywriting and wireframing the user journey.

Paid Social Marketing

Audience breakdown - A mix of core prospecting and remarketing audiences
Platform - Data driven testing
Ad type breakdown - Carousels, statics, and videos will be tested with different iterations e.g. video with an offer vs video without the offer

Placement Optimisation and Analysis

Through placement optimisation I was able to get more from our spend and campaign management efforts to deliver significant performance efficiencies including a 37% decrease in cost per aquired account.

Content Creation

Creative plays a critical role in advertising and as such needs consideration. Developing creative and copywriting based on the varying steps in the path to purchase is important. I have experience writing ads of all sizes, email flows, blogs and whitepapers.