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Project focus

The Beans iD Portal started with a clear vision: to empower brands in understanding and connecting with the ever-influential Gen-Z. By applying the learnings we gained from targeting Gen Z, Pion were able to expand their offering to various consumer groups including Graduates, Teachers, Healthcare Workers, Military Personnel, Low-Income Communities and First Responders through Beans iD.

 

The journey didn’t stop there - As Lead Product Analyst I worked closely with product and customer success teams to understand that empowerment was the key. Brands need access to real-time data without additional costs.

 

The Beans iD Portal empowers brands to take control of consumer group marketing as never before.

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Research Research Research: I had to understand what was already out in the market. This involved a lot of research and user feedback sessions including an iterative process between Product and Data. The aim was to launch a portal that provided brands with real-time data for quick decision-making.

Data: Once the wireframes had been signed off, it was time to work with Analytics Engineering to build bespoke data sets that I could pull into the portal to provide deeper audience understanding by connecting brands with their consumers on a profound level.

Design: External clients and internal teams were the key stakeholders of this project as I needed to work with them to simplify data and truly transform confusing metrics into easy to use insights.

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