Hey, I'm lucy.

Welcome to my lovely little portfolio website. I'm a Marketing Analytics Specialist with a passion for creative storytelling. I love working across functions and integrating within product squads to drive business value.

Expertise:

I've spent the last 8 years building end to end product knowledge and gaining experience with stakeholders at all levels. Well-versed in data analysis, market research, and strategic planning, I do my best work when I have autonomy in my role and I can proactively bring teams together to problem solve.

Marketing meets data analyst:

Marketing has become an increasingly analytical profession which is where my unique blend of skills comes in handy:

I can generate actionable insight to optimise future marketing budget allocation and marketing performance
I confidently manage third party relationships to ensure activity aligns to the wider vision
I'll use data to develop segmentation, targeting and competitive positioning